Insights on conversion, engagement, and retention
I help membership and SaaS businesses optimize their growth with product marketing instead of doubling down on paid acquisition
I'm Nicolas Merouze and Fieki is my product marketing agency. It is also home of
, a platform to measure customer satisfaction.
Product Marketing Guides
Customer onboarding: the best content-based strategies for conversion and retention
Even the best landing pages won't convince a lot of people to try out your product. Leads need to read more and better content before and during onboarding.
Why the relationship with your customers should be the heart of your SaaS product strategy
All the markets get so over-crowded the value now lies into your brand and relationship with customers more than your product.
6 customer surveys to grow your SaaS company
To make a great product, you need to listen to your customers. Here are 6 surveys that will help you understand your relationship with your customers.
On the blog
3 alternatives to the 2-week sprint
Who is in charge of user research?
NPS is inaccurate but useful with the right strategy
How to make sure annual billing is right for your SaaS company
An overview on note-taking apps and collaboration