Customer Success 101 for SaaS
Learn how to leverage customer success to optimize the growth of your SaaS company with this practical email course.
Subscribe now and receive our free email course when we release it in January 2019. You will also receive regular updates about customer success.

The goal of customer success is to make the relationship between your company and its customers as successful as possible. It's a simple concept, but the simpler a concept is, the more complicated it is to implement. There are just so many things that you could do based on this definition.

What you'll learn?

We want to give you the most straightforward course possible. You do not have the time to read books overloaded with theory, so we will keep it short and practical. Here are the questions we will answer:

  • What are the benefits of customer success
  • How it transforms your whole organization
  • What are the common misconceptions
  • How gathering more feedbacks is an important factor
  • Why doing quantitative and qualitative research is crucial
  • What are the best KPIs to measure success

You will also get a lot of actionable advices that will give you quick boosts in growth.

Course Outline

The course is divided in 5 parts so you have time to digest a part before receiving a new part the next day.

1. Introduction

Discover what Customer Success means, what the benefits are, what it means for the organization and everyone in the company.

2. Quick Wins

There are a lot of small things that you can do today whether you are a solo entrepreneur or a fortune 500 company. We will show a few of those things in this part.

3. Gathering more feedbacks

You need to know your customers to make them happy. In order to do that we need to gather as many feedbacks as possible. There are a lot of simple ways to do it and we'll see the most important ones here.

4. Research Ops

Every team in your business is doing customer research in one way or another, but it is often done independently. It creates data silos, duplicates, and a lot of wasted time and money. We will look here how to perform effective cross-team research.

5. KPIs

We can't know for sure if what we have been doing so far is working without crunching the numbers. In this part, we will take a look at the best KPIs to use to measure the success of our strategy.